Newspaper Layout Vocabulary

Flag: text that states the name of the newspaper in large, bold letters across the front page; includes the volume and issue numbers, publication date, and city and state where the paper is published

Folio: page number

Byline: text that identifies the writer of a story

Jump: text that identifies where a story is continued

Story Dividers: those lines between different stories so that you can separate them from each other 

Screen: shaded area

Infographic: a graphic that provides facts or information like a chart or graph, not a photograph

Masthead/ staff box: the names of the publisher, editor, and other important people

Bastard measure: the one thing on a page that's different to create variety

Raw Wrap: text that extends into a column along the headline

Reefer: text or a graphic that refers to a story elsewhere in the paper

Wild Art: a photo that doesn't accompany any story

Pull Quote: a graphic treatment of a quote pulled from the story

Ears: the white space on either side of the flag

Banner: a wide headline extending across the entire page

Kicker Headline: a small, short, one-line headline

Wicket Headline: a headline that consists of two or more lines of a secondary headline above one or more lines of a primary headline

Tripod Headline: a headline with a primary headline on the left covering two lines, next to lines of secondary headline

Hammer Headline: a headline style that features one or more lines of primary headline above one or more lines of a secondary headline

Modular Design: a design system that views a page as a stack of rectangles

Text Wrap: text that wraps around an image

L-Shaped Text Flow: L-shaped article with an image or something in the bend of the L

U-Shaped Text Flow: the same as above except it's a U